I was honored to be included as a guest speaker at the Taste of San Francisco Conference – June 4, 2010.
I presented the following 5 simple and effective selling concepts with a fresh and tasty point of view.
BREAD Cook, Eat, Laugh… Claudia
B Buy In: Customers are persuaded when they are part of the process. Engage them as much as possible.
R Rocket Science: Selling is not rocket science – keep it simple.
E Expert: Be the expert on your product/service.
A Assertive: Make the Ask. Sell yourself first, your company second, and your product will sell itself.
D Differentiate: What makes your product unique. Know the advantages and sell them.