I was honored to be included as a guest speaker at the Taste of San Francisco Conference – June 4, 2010.

I presented the following 5 simple and effective selling concepts with a fresh and tasty point of view.

BREAD Cook, Eat, Laugh… Claudia

B Buy In:  Customers are persuaded when they are part of the process.  Engage them as much as possible.

R Rocket Science: Selling is not rocket science – keep it simple.

E Expert: Be the expert on your product/service.

A Assertive:  Make the Ask. Sell yourself first, your company second, and your product will sell itself.

D Differentiate: What makes your product unique. Know the advantages and sell them.